The importance of creating and executing a digital marketing plan to support digital transformation and company growth. It is the most common question that comes in our mind. Many businesses know how digital marketing is acquiring and retaining customers. But they don’t have an integrated plan on how to execute it. If your business doesn’t have a proper plan you will suffer from the 10 problems which I will discuss in this article further.
10 reasons why you may need a digital marketing strategy?
1. You’re Directionless
I often see that companies in today’s world without any digital strategy don’t have a clear strategic goal for what they want to achieve online in terms of acquiring new customers or building deeper relationships with the existing customers. If you don’t have smart digital marketing objectives, you don’t likely put enough resources to reach the goals because of which you don’t evaluate through analytics whether you’re achieving those goals or not.
2. You won’t know your online audience or market share
Customer demand for online services may be underestimated if you haven’t researched this. More importantly, you won’t understand your online marketplace: criteria will be different from traditional marketing for both offline and online customers. There are great tools available from the main digital platforms where we can find out the level of customer demand, we personally recommend doing search gap analysis and google keyword planner to see what your customers are actually looking for, how many are interested in your products, etc.
3. Competitors will gain market share
If you’re not devoting enough resources to digital marketing or using the approach with no clearly defined strategies, then your competitors will beat you in the digital world.
4. You don’t have a powerful online value proposition
Developing a competitive content marketing strategy is key for many companies as the content is what engages your audiences through different channels like search, social, email marketing and on your blog.
5. You don’t know your online audience well enough
Google Analytics and similar tools like it will only tell you volumes of visits, not the sentiment of visitors, what they think. You need to use feedback forms in order to identify your weak points and then address them.
6. You’re disintegrated
It’s all too common for digital marketing activities to be completed in silos whether that’s a specialist digital marketer, sitting in IT or a separate digital agency. Everyone agrees that digital media work best when integrated with traditional media and response channels. We always recommend developing an integrated digital marketing strategy and once Digital Transformation is complete digital marketing activities will be part of your marketing plan and part of business as usual.
7. You’re wasting money as well as time through duplication
After having sufficient resources and if you perform similar marketing tasks then all the resources will be wasted. This happens normally with bigger companies with an ample amount of resources but duplication kills there marketing strategies.
8. You’re not optimizing
Each and every company with a website will have Google analytics, but many professionals don’t ensure that their teams have time to review and act on them. Once a strategy enables you to get the basics right, then you can progress to the continuous improvement of the key aspects like search marketing, site user experience, email, and social media marketing.
9. You’re not agile enough to catch up or stay ahead
If you look at the top online brands like Amazon, Dell, Google, Tesco, Zappos, they’re all dynamic – testing new approaches to gain or keep their online audiences.
10. Digital Marketing is a pillar of online business
If you are having a brand and thinking of ways to sell it globally, then you must go online! Digital marketing has useful tools to help you stay strong online as well.