Inbound Marketing Vs Outbound Marketing- Which is Effective?
If you are a marketer, you’ve probably heard of terms “Inbound Marketing” and “Outbound Marketing”. You might also think that these are just another category of Marketing or just some words that marketers made up to sound cool.
In this article, we should really understand the distinction between these two marketing approaches and how they work in today’s digital era.
If you’re trying to engage the audience for your business or website, it’s likely you are going to have to invest in some sort of online marketing campaign in order to promote your brand.
In today’s world, technology has changed how people obtain information consequently. Outbound Marketing strategies like television, paper ads, etc are not as effective as they once were. Now comes the age of Inbound Marketing, driven by social media and the internet.
Let’s come to the point…
What is Outbound Marketing?
Outbound Marketing is just another name given to “Traditional Marketing”. It includes television and radio advertisements, print, telemarketing, etc.
These marketing tactics used to be effective before, but nowadays these ads are saturated and similar that people no longer pay attention to them.
Another major problem is that Outbound Marketing targets many people who are not in your target audience which results in a higher cost of advertising at a higher cost of advertising.
What is Inbound Marketing?
Inbound Marketing is a type of marketing methodology that is designed to draw visitors and potential customers in, rather than pushing a brand onto prospects in the hope of generating leads or customers.
Have you ever observed, people who are not responding to traditional marketing channels are also getting information about the products and services they need? One simple answer to this is that they are using the “Internet”. This new marketing strategy is called Inbound Marketing strategy. It may be a bit complicated but it is more effective as compared to Outbound Marketing.
Inbound Marketing vs Outbound Marketing
Effective Communication with your Audience
The main difference between Inbound Marketing and Outbound Marketing is Communication. Outbound Marketing relies on mass media where communication is only one-way. Only business shouts out a message about its brand and that’s it. The audience can’t even interact with the brand even if they want to. They might even find ways to avoid it.
Whereas, with the help of Inbound Marketing, people can talk and engage with the brand. They can connect, send an email, post on social media, etc.
The key to success in Inbound Marketing is transparency, honesty, and engagement.
- You must be transparent about your brand
- You must be honest about your brand
- Engage with people who are talking about your brand even when the comments are negative.
Inbound Marketing Strategies
Here are a few techniques that you will need to master if you are going to promote your business with the help of Inbound Marketing.
- Social Media
- Content Creation
- Search Engine Optimization
- Call to Action
Emails: These are as yet a powerful tool to sustain an ongoing relationship with individuals who have expressed an interest in your products and services. You can send an email newsletter with industry tips and best rehearses just as extraordinary ideas on your products.
Social Media: These platforms are ways to promote content. They make it possible for your content to go viral and reach a lot of people.
Content Creation: Content can come in many forms such as website blog or blog posts. Content also includes images and videos.
Search Engine Optimization: As we know how important is SEO for Inbound Marketing. SEO makes your website attractive to search engines. It takes advantage of what we know about how search engines rank sites to boost the chances that your content will rank for specific keyword searches.
Call to Action: Content is incomplete without inviting the readers to act in some way. Action can be downloading an ebook in exchange for the email address. A call-to-action requires a landing page to further entice visitors to respond to an offer.
Benefits of Inbound Marketing
According to Hubspot Report in 2013,
- 79% of companies that have a blog reported a positive ROI.
- 57% of marketers who blog monthly acquired a customer directly from their blog.
- 77% of businesses that market directly to consumers have acquired a customer with Facebook.
- Inbound Marketing can generate leads to a company in a much cost-effective manner than Outbound Marketing.
- It builds a long term relationship with the customers.
- It allows you to reach a new audience and diversify your reach by running different types of campaigns.
- Inbound Marketing is an immediate process.
- It builds brand authority and brand awareness.
Complete Infographic of Inbound Marketing Funnel